The Challenge

Raising awareness about work-life balance among entrepreneurs presents several challenges due to the unique circumstances and mindset common among those who start and run their own businesses.

LiantisCommunication

Realityproof Idea

Challenge the pervasive hustle-culture in the entrepreneurial world that glorifies long hours and sacrificing personal life for the sake of business success.

The Result

  • 3.4M impressions
  • +200K entrepreneurs reached
  • all mugs sold out in no time