Some 3.2 million years ago, a curious ape called Lucy started walking upright. By walking on two feet, Lucy had her hands free to create stuff. Like a stick for fishing. Or stones to make fire. Creativity that actually gets things done in real life.

That’s what we call Realityproof Creativity: ideas that give you an edge and set things in motion. We believe that’s as vital today, as it was 3.2 million years ago.

Campaining and beyond

Lucy is a a creative agency that likes to work holistically. Whether it concerns profit or non-profit, design, stategy, sound or motion design, activation or awareness campaigns, OOH, radio, online or offline... every project always starts with the same, very simple question: why? what is the goal we want to achieve? Strategy describes the way to achieve that goal.