Bringing iconic artists back to life

In its latest radio campaign called 'Artificial Icons', Lucy resurrects icons such as Kurt Cobain, Prince and Biggie. With their authentic voices, filled with their passion for music, they explain why everyone should be choosing digital radio.

Flemish radio listeners tend to listen a lot to the radio: approximately 3.5 hours a day. And a great deal of them (41%) prefers to listen to digital radio. In 2020 only 38% listened to digital radio, which means that listening to digital radio is becoming more popular. According to the latest measurement concerning digital radio, held by Ipsos, 19% of all radio listeners prefer to listen via DAB+.

DAB+ is short for Digital Audio Broadcasting. It is a sustainable and future-oriented alternative for the packed FM waveband. DAB+ offers listeners more radio stations, better digital sound quality and free on-air reception throughout Flanders.

Voice AI

We can no longer ignore the fact that AI is ubiquitous. For example, chatGPT can write press releases and Midjourney is capable of illustrating an entire comic book. Thus, generative AI is already capable of creating its own images and texts. But a lesser known type of AI can also create synthetic voices. This specific form of technology was being used to mimic the voices of the deceased musical icons.