The insight
Change is a paradox—both terrifying and exhilarating at the same time. It pushes us out of our comfort zones. Yet, within that uncertainty lies the thrill of possibility, the promise of growth, and the excitement of new beginnings. Whether it's a career shift, a life transition, or... a new kitchen.
The Realityproof Idea
It's exactly that tension we used for Éggo's new creative platform. We zoom in on different protagonists, each with their own reason to hate change. There's a grandpa who hates scanning QR codes, a T-Rex who hates eating veggies, and a cat who hates... well, basically everything. Except, perhaps, the positive change a well-thought-out kitchen brings to daily life.
Papi
T-rex
Kat
With humor and a human touch, we stay close to our brand values of fun, authenticity and boldness.