The Challenge
The entire sleep category is being dominated by rather boring and technical communication. Time to give the dozed-off sleep category a wake-up call with a new brand platform for Beter Bed.
Beter BedCommunication
Realityproof Idea
Each time we are introduced to bad-tempered people who 'urgently need to go to Beter Bed', in radio, video and social campaigns.
Shrink
A bad day in court
Brood
Koffie
Kantoor
Was it effective?
Brand awareness for Better Bed in Flanders increased with +24% resulting in increased traffic and sales in the Better Bed stores. Proving that nothing sells beds and mattresses like grumpy people.
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A message from the future →