The challenge
Starting to save for your pension when you're young allows you to harness the power of compound interest, take advantage of a long-term investment horizon and requires lower contributions. These advantages can significantly improve your financial security in retirement. But how do you convince young professionals to think about their pensions when it's so far far away?
The Realityproof idea
To reach this audience Lucy decided to break with the traditional banking communications codes and unleash zombies on you in an online video with one clear message: The end of the world is not yet tomorrow, so think about your pension today.
Hein Lannoy, CEO Assuralia
'It is our task and our priority to gain the confidence of young people regarding pensions.'
The results
+240% increase of visits on mypension.be
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