The Challenge
Every year, Radio 1 has a week dedicated to the 1000 best songs ever made: the "Radio 1 Classics 1000." The week is very popular with an older generation, so Radio 1 challenged us to find a new and interesting way to communicate 'The Classics 1000' to a younger audience as well.
The Idea
We decided to take this literally. The entire campaign was built around the idea that you can start listening to these classic songs at any age—even if you're very, very young.
Classics1000: Sex Machine
Classics1000: Ruimtevaarder
Classics1000: Born To Run
Next
make marketers click for Brightfish →