We are a young creative agency with an old soul, 3.2 million years old. That's when it all started with the first creative: Lucy. We are not sure if she was an art director, copywriter or coder. One thing we do know: she had a beard, like most designers. But more important than what grew on her head was what grew inside her head. The thing that turns stones into knives and sticks into selfie sticks: creative thinking.

We firmly believe creativity powers the world and that innovation is the driving force for every human endeavour. Wow, that sounds deep. And expensive. We’re not expensive.
If you’re quick, that is. So hurry up and make an appointment.
Tell me more
Lucy is a brand-new, independent agency. Small, but with big ambitions.
Think of us as any other full service agency. Only smaller, more nimble and with some unique services.

We believe creativity is so much more than making up funny stuff or beautiful design. Creativity should be relevant for your business. Creativity improves the process of solving problems and helps recognize opportunities. Whether it’s about developing a new strategy or an innovative way to stay ahead of the competition. Creativity gives that competitive edge that any business is striving to achieve.

Sounds interesting but also a bit abstract? You’re right. Let’s meet and make it more concrete together!
Jonas, Iwein & Laurent have years of experience in the creative and marketing industry. Building brands and improving business results with relevant creative work for different types of clients. Our expertise ranges from servicing large international banking clients, media clients on a budget, fast movers to ngo's in need of fundraising. Lucy combines high standard client service and innovative creativity with strong insights in culture and technology.
Laurent Dochy
Digital Creative Director
Quickly bored, bilingual geek with over 10 years of experience at LG&F, Mortierbrigade, Havas and FamousGrey. Laurent worked as digital creative, head of digital managing partner and creative director on brands like De Lijn, Jupiler, Delta Lloyd, Ketnet, Peugeot, NMBS, Eristoff, Missing Children and Nagelmackers. He received several national and international awards.

As the love child of a scientist and an artist, he believes in digital and craft.
Iwein Vandevyver
Creative Director
Because of his beard and memorable Klara campaigns, Iwein is a well-known figure in Belgian advertising. He has spent over eighteen years as a creative and creative director at FamousGrey (formerly known as Famous and LG&F). He worked for brands like NMBS, De Lijn, Croky, De Tijd, WWF, Proximus, Electrabel, Jupiler, Bacardi-Martini, Neckermann, William Lawson’s, Delta Lloyd and Hyundai. He has won numerous national and international awards, including 10 Lions and several Effie Awards.
Jonas De Wit
Director of Brand Management
Jones has 10 years of experience at JWT, Euro RSCG (now Havas Wordwide Brussels), Publicis and FamousGrey. He worked on brands like ING, BNP Paribas Fortis, Nagelmackers, Engie Electrabel, Renault, Mazda, Iveco, Century 21, ALS Liga and Spadel.

Don’t let his tattoo’s and piercings fool you: he only looks like a laid-back biker. Oh wait, he actually is a biker. Jones is a natural hybrid and do’er, he’s up for whatever the job calls for. From punching up strategy to being creative with your budget.

You can call Jonas anytime: +32 479 53 92 77
Lucy
Creative since 3.2 million years.

Handelskaai 48
1000 Brussels

+32 479 53 92 77